The Virtual Reality film component of Transport and Main Roads Queensland’s 2017 speed awareness campaign, via agency BCM has taken out Best in Show at the 2018 BADC Awards. The 5 minute VR film was directed by Two Little Indians director Tori Garrett, using the VR medium to effectively tell a dramatic narrative. Working with agency creatives Steve Mair, Peter Goodall and Mike Rolfe and Cutting Edge VR guru Ben Richards, TLI managed to transfer cinematic lighting and excellent dramatic performances into this challenging medium.

Tori Garrett: “It took a long time to get our heads around working in a 360 degree environment and solving the challenges that this sends your way without letting go of the fundamentals of good drama, storytelling and filmmaking. As this is such a new era of filmmaking, the technology was changing on us all the time. The challenge was to embrace the tech by playing with changing POV storytelling in 360 degrees with surround sound. In classical narrative filmmaking, the viewer is for the most part passive. In VR the viewer is ‘present’ as an active agent who engages with the unfolding narrative as either witness or participant. I had to learn a whole new screen grammar! It’s a credit to BCM for pushing into this area so successfully, and we really appreciate the opportunity it provided us to break new ground.”

Well done to all involved!

Director: Tori Garrett

Production Company: Two Little Indians

Advertising Agency: BCM

Creative Director: Steve Mair, Peter Goodall

Copywriter: Peter Goodall

Art Director: Mike Rolfe

Agency Producer: Shane Ford

Print Production Manager: Will Noy

Account Service: Kevin Moreland, Alan Kewley

Client Marketing Manager: Kerrie Tregenza

Front End Designer: Thomas Butler

Digital Producer: Anthony Saunders

Developer: Jonathan Croughton

Post Production: Cutting Edge

Sound Design: Mike Lange